A clearer starting point
Choosing an estate agent
A practical checklist for comparing an agent before selling your property.
Ask about properties like yours
Ask which similar properties they have handled in your area and how they set an asking price. Request evidence, rather than relying on a headline valuation.
Compare the complete fee
Request a written breakdown, including VAT, marketing extras and any charges that remain payable if your home does not sell. Read the agreement before signing and ask the agent to explain unclear terms.
Understand the marketing plan
Discuss photography, floor plans, portals, viewings and how often you will receive an update. Agree who will be your main point of contact.
Check communication
Ask how offers, feedback and progress will be shared. Confirm office details, professional membership and complaints procedures directly with the business.